2021’s Top Ecommerce Trends To Watch For

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2020 was not an easy year for anyone, businesses included. While the pandemic accelerated the shift towards digital shopping, this huge boom in ecommerce also brought steeper competition. Many businesses found success during this time, but most have yet to find their footing in this increasingly online industry. However, it’s never too late. With every change in ecommerce trends, new opportunities are revealed. As the world continues to recover, so do struggling businesses.

In 2020, US online retail grew by 40.3 percent, the highest annual ecommerce growth in the country in at least two decades.

2021 is sure to be full of surprises, but here’s our best look forward at some of the year’s biggest ecommerce trends.

Ecommerce Trend #1: More Adaptive and Flexible Ways to Shop Online

Shopping both in-store and online used to be a lot simpler. To get through the pandemic, retailers have had to think outside of the box to more safely and effectively reach their customers.

One of the most widely adopted shopping methods is the combination of buying online and curbside pickup. Many shoppers have forgone shopping for groceries in-store in favor of this far safer and easier method. To meet customer demand and better protect their workers, countless businesses have adopted this method, including Walmart, Target, Best Buy and far more.

More than three-quarters of consumers said they were interested in buying online and picking their items up in store. Over 90 percent of those who tried it said curbside was convenient.

The world’s largest retailer is taking things even further, offering pickup or delivery of fresh goods within an hour. Amazon also offers same-day or one-day delivery for many of its items backed by Prime. However, they aren’t the only ones getting food to people quickly. Instacart, GrubHub and UberEats have seen massive success with their food delivery services. These companies show that people are willing to pay extra for convenience and safety, and their popularity continues to grow in 2021.

Ecommerce Trend #2: Further Migration to Mobile Commerce

Before 2020, mobile shopping was already dominant in the ecommerce industry. In the US and other developed countries, most people use their phones to manage their daily lives, and this includes shopping online. Now that shopping in-store has become potentially unsafe and impossible, our phones have become our only options, especially for those without computers.

Six out of every ten shoppers say that being able to purchase products on mobile devices is a key factor when it comes to choosing brands or retailers to buy from.

Aforementioned apps like Amazon, Instacart and GrubHub have made the transition easy and efficient. The ability to store bank account and card information into these apps for future purchases is huge, especially as cashless payments are seeing a surge due to the pandemic. These apps aren’t going anywhere—if anything, more are popping up every day, further pulling people towards mobile commerce in 2021.

Ecommerce Trend #3: Embracing Corporate Social Responsibility

While consumers choose to buy products based on value and price, many base their decision on brands. Brand reputation can be an overlooked factor when it comes to selling products, but it shouldn’t be. For proof of this, just look at brands like Uber, which lost hundreds of thousands of customers after statements made by its then-CEO. On the other side of the coin, a positive reputation can do wonders for a brand.

2020 was an especially rough year for the US, not just economically but socially. Last summer, COVID-19 took a backseat as millions of Americans took to the streets to protest for social equality. However, everyday people weren’t the only ones who joined the fight; many businesses showed their support through donations, charities, establishing foundations and more. The same can be said for companies like Amazon and Walmart, which donated millions of dollars and essential products to help relieve struggling Americans during the pandemic.

It is important to document philanthropy, share it humbly, and extend support over a long period of time to build public trust and avoid skepticism or claims of being disingenuous. Pledges to donate to the fight for equality or become more diverse must be fulfilled, otherwise public scrutiny will be massive. However, even if people do accuse a company of jumping on the bandwagon, commitment to longtime support builds consumer trust, and is certainly better than doing nothing at all.

Ecommerce Trend #4: Utilizing New Visual Technology

While 2020 saw businesses and consumers dip their toes into new visual commerce technology, 2021 will redefine it. Now that businesses have seen what is working, a massive adoption is coming. The largest emerging technology is augmented reality. Remember that smart phone everybody carries in their pocket? It is becoming the vehicle that AR is using to completely change online shopping.

By 2022, the number of smartphone augmented reality users is expected to exceed 3.5 billion. That’s nearly half the world’s population.

Using AR, sellers can create exciting customer experiences that shoppers interact with using their smart phones, from any location. Instead of wondering what products look like in person, customers can now “try” them out by viewing them virtually in their own home. This helps reduce product returns and unsatisfied customers whose expectations were not met. AR is quickly gaining momentum as sellers have seen the potential of this cutting-edge technology, and 2021 will likely prove to be its renaissance.

Don’t Get Left Behind in 2021

The world’s most successful brands have already started integrating AR into their digital strategy, and it’s time for your business to join them and get ahead of the competition. We’re here to help. As one of ecommerce’s leading content agencies, we make sure customers notice your products.

Get in touch with us for more information and a free sample of our work.

Let’s work together to build something great.

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Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office

Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 

Responsibilities

  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 

Benefits

  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?