Amazon Augmented Reality: The Core Benefit

Share on twitter
Share on facebook
Share on linkedin

Out of every marketplace, there is none more popular and important on which to establish a presence than Amazon. However, successfully establishing a presence is easier said than done. Because of COVID-19, competition on the world’s leading marketplace is fiercer than ever. To make it today’s fast-paced digital world, sellers need to set their product listings apart from the rest. This is where augmented reality comes in. In this blog, we aim to highlight the importance and practical use of AR for Amazon sellers.

Why Your Amazon Business Should Be Using Augmented Reality

Shopping has been an important and highly emotional part of our society for decades. A core part of the retail experience has always been the physical aspect of browsing, holding, inspecting and ultimately buying products. With the emergence of online shopping, buying products is now possible without ever leaving your home. However, many people agree that the physical act of shopping carried an emotional attachment and connection to their products, something that has since been lost with online shopping. Yet, the future of ecommerce looks brighter than ever.

Augmented reality is possibly the largest advancement in product imagery since the dawn of modern advertising. While still a relatively new technology, brands are already seeing its massive potential. By importing pre-created, custom 3D models, sellers can create exciting customer experiences that shoppers interact with using their smart phones or PCs, from any location. Instead of wondering what products look like in person, customers can now use Amazon’s View in Your Room feature to “try” them out virtually in their own homes.

AR is useful for more than just product imagery. One of the biggest challenges to overcome in the digital age is the spreading of misinformation. Many product listings on Amazon do a great job of giving shoppers everything they need to know to make a purchase. In reality, the vast majority do not. On top of saturating the market, a staggering amount of product listings are untrustworthy due to a lack of information, product imagery, or other forms of communication on the seller’s part. When customers do purchase these products, many return them because of these very reasons. Returns not only lower your conversions and cost you more money to restock, but they break customer trust in your brand.

Not only can it dramatically reduce return rates and unsatisfied customers, but augmented reality is also cost-effective. Created using 3D models, AR saves sellers the time and resources that would otherwise be spent hiring photographers, equipment and studio space to produce outdated product photography.

People will never forget the physical aspect of walking into a retail store. It’s likely something that can’t completely be replaced. However, the goal of online retailers shouldn’t be to replace in-store shopping, but to create something better. Future experiences powered by augmented reality may be so good, that shoppers won’t care to walk into a store again.

The Numbers Behind Amazon Augmented Reality

Interest in augmented reality is growing, with a projected value of over $18 billion by 2023. If this number doesn’t impress, allow us to break things down further:

40% of consumers say they are willing to pay more for products if AR is a part of the shopping experience (Lumus Vision)

72% of consumers purchased items they weren’t planning on buying due to AR (ThinkMobiles)

71 percent of consumers would shop with a business more often if they used AR (ThreeKit)

In December 2020, Amazon had close to 3.1 billion desktop and mobile visits, a significant increase from 2.909 billion since November 2020 (Similarweb)

48% of U.S. consumers visit Amazon.com at least a few times a week, and 89% of U.S. consumers visit Amazon at least once a month (Feedvisor)

89% of U.S. consumers are more likely to buy a product from Amazon than other online stores (Feedvisor)

With Amazon being the most used marketplace in the world and AR being easily accessible to anyone with a smart phone, utilizing both is essential for any retailer to succeed in this day and age.

According to eMarketer, 83.1 million U.S. consumers are using augmented reality every month—that’s one-fourth of the entire American population.

The Future of Augmented Reality

Amazon is committed to continue to integrate augmented reality into its platform. Along with the aforementioned View in Your Room feature, the company has rolled out a Room Decorator to virtually design a space before making a single purchase. Amazon also has plans for an AR mirror that will dress shoppers in virtual clothing. As the world embraces more smart technology, the innovations will keep coming.

Brands that don’t want to get left behind should consider embracing augmented reality as soon as possible. However, getting started is easier said than done.

Tulfa is here to help. Visit our portfolio or reach out to us for a free sample of our work.

Let’s work together to build something great.

Recent Posts

Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office

Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 

Responsibilities

  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 

Benefits

  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?