An augmented reality shopping boutique is here

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Virtual Shopping Boutiques: Augmented Reality is changing the fashion landscape

Augmented reality in the fashion industry has – virtual fitting rooms, virtual makeover artists, virtual try-it-on technologies, and even virtual apparel. But if you think that these are the future of AR, then let me introduce you to – virtual shopping boutiques!

Based in London, Machine-A is a concept-based store that has innovatively integrated augmented reality to make fashion feel more real and immersive. Since the lockdown has caused a dip in physical shopping experiences as well as physical fashion shows, Machine-A came up with the idea of hosting virtual shopping boutiques.

Augmented Reality shopping

What are AR shopping boutiques?

Machine-A partnered with the Institute of Digital Fashion to display the passionate works of Martine Rose, A-Cold-Wall, and more with the agenda of reaching out to people and highlighting the alluring and pleasant works done by them. The Machine-A Founder and buying Director. Stavros Karelis mentioned – “We wanted to raise awareness for the brands that we are carrying, especially in this period of time when the store is shut and London Fashion Week is taking place digitally.”

AR shopping boutiques aim at changing the fashion landscape, inculcating unique and engaging ways to enrich customer experiences, and offering interactive events.

Augmented Reality shopping

How does an AR shopping boutique work?

Embedded in posters and billboards, a QR code scan allows for the sales floor of the Autumn/Winter 2021 collections from the London Fashion Week to come virtually alive to help customers tour through the pieces. The experience essentially brings out the best possible blend of digital content with AR.

Through AR shopping boutiques viewers have the chance to experience a “…digital rendering…” of the world of fashion. As Stavros Karelis further said – “For us, it’s important to always be discovering new innovative ways to engage with our customers and our community.”

Without even having to click a button, and instead simply scanning a QR code Machine-A’s consumers can transport from their homes into the boutique and from the AR boutique “…directly onto to the e-commerce site…”.

Augmented Reality shopping

Top reasons why AR shopping boutiques are loved in the fashion industry

While AR shopping experiences are becoming more frequent and common in the fashion industry, they are being seen as an “essential” feature to keep customers engaged and loyal. Be it customer retention, brand loyalty, emotive inclusion, and any other indispensable growth strategy, AR stands at the center of them all.

While luxury brands from Gucci to Estee Lauder have already stomped their way into AR-based trial rooms, and Pangaia and Balenciaga are experimenting with virtual worlds, AR shopping boutiques are loved in the fashion industry because they come with the power of storytelling. Through the AR shopping boutique set up by Machine-A, the company was not just able to create buzz about its name but also offer customers the story of the works of the designers in an “emotive and genuine” way.

Further to instill a new life and soar to new heights in the AR fashion industry, Leanne Elliott Young and Catty Taylor launched the Institute of Digital Fashion, a year ago.

Furthermore, multiple independent designers are in dire need of finding a platform that can innovatively connect their work with an interested target audience and customer following. And what better solution that AR integrated into the fashion industry in the form of shopping boutiques!

Stavros also believes that these AR shopping boutiques can efficiently filter out consumer preferences and add the special element of ‘customization’ into the digital platform.

Augmented Reality shopping

Make Your Virtual Shopping Boutique today

Top brands in the world are engaging in AR-based events, product launches, product visualizations, and in-depth storytelling to not just thrive but to dominate AR-based shopping. As Forrester’s Vice President and Principal Analyst, Julie Ask, puts it – “Ten years ago, it was a bit gimmicky. Today, the quality of the digital representation of products is excellent. AR is proven to drive more browsing among consumers, higher conversion rates and fewer returns”.

If your brand has not already integrated AR shopping experience for its customers, shoot us an email or reach out to us for more information and a free consultation.

Let’s work together to build something great.

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Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 


  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 


  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

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