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Apple’s investment in Augmented Reality will influence its future

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Since the launch of ARkit platform in 2017, Apple has taken giant strides in the world of AR. It is a revolutionary technology that has the potential to change the way users interact with the physical world through the lens of their smartphones. The new ARkit platform will enable companies to create unique, engaging, and immersive experiences for their users. The combined AR and VR markets were worth around $12 billion in 2020.  

Look forward to exciting immersive experiences
A new era begins in the world of AR 

Goldman Sachs Research revealed that the AR technology industry can be worth $80 billion annually. The industry is expected to grow by $35 billion in software and $45 billion in hardware by 2025.  

Wearable AR devices, like smart glasses, present a tremendous market opportunity. With their growing popularity, the installed base of wearables will exceed 2.5 billion units by 2023. 

Apple‘s Bionic processor and its distinctive neural networks already allow coaches to improve your free throws and you to play Galaga without visiting an arcade, but there’s more to come. The business is already working on self-driving cars, an AR/VR/mixed reality headgear that will ship in 2022 (competing with Facebook’s Oculus and Sony’s PlayStation VR), and smart eyewear, all of which will have extra displays to augment.

This will create a colossal wave of demand for AR applications. As wearables become more popular, technology will become less complicated and more of an integral part of users’ day-to-day experiences.

Technology that delivers awesome experiences
Hardware and software designed for AR 

Designed with enthusiasts and developers in mind, Apple’s hardware and software create the best AR experience. Apple’s advanced cameras, amazing displays, motion sensors, and powerful graphics processors combine with custom machine learning and cutting-edge developer tools to enable realistic AR experiences. Apple’s AR capabilities are built directly into iOS and iPadOS. Customers can experience AR not only from an app, but also within Safari, Mail, Messages, Files, and more using AR Quick Look. 

Dive into the world of augmented reality 

With powerful frameworks like ARKit and RealityKit, creators have the ability to build unparalleled augmented reality experiences. The creations can reach hundreds of millions of users worldwide on iOS and iPadOS. Bringing our ideas to life in AR has never been easier. 

Apple’s investment in the Augmented Reality platform makes it one of the biggest AR platforms in the world. With this situation in mind, Apple introduced the Quick Look function, which integrated the “See this product in your own room!” concept directly into iOS/iPad OS. 

Quick Look delivers immediate/single-tap AR experiences right into the customer’s existing apps, such as Safari, Messages, Mail, and so on. 

Apple´s Quick Look function
Cutting-edge frameworks to create a new reality 

With RealityKit and ARKit, it is possible to create amazing augmented reality experiences on iOS devices. RealityKit and ARKit make it possible to create beautiful and powerful augmented reality applications – and with the addition of RealityKit 5, this is made even easier. 

In a couple of years, Apple is set to launch a highly advanced and sensitive 3D sensor headset that will feature hand-tracking, and other functions. The headset will have light sensors to enable face-detection in order to navigate the virtual world. Apple’s headset will be able to recognize objects held by users, just like how FaceID works and detects facial expressions, according to the latest reports. 

 In fact, after witnessing the feature at WWDC in June 2019, numerous companies, including Home Depot, Wayfair, Bang & Olufsen, and 1-800-Flowers, have already begun adopting Quick Look. 

Technology-based home design company Houzz is also using augmented reality to help customers imagine furniture and decor in their home. In fact, after witnessing the feature at WWDC in June 2019, numerous companies, including Home Depot, Wayfair, Bang & Olufsen and 1-800-Flowers, have already begun adopting Quick Look. 

Shopping experiences your customers will crave
Create a premium augmented reality experience with Tulfa 

Augmented Reality technology enables virtual objects to be superimposed over a user’s view of the real world. At Tulfa, we are breaking new ground with our professional AR team. 

By employing multiple technologies and not just ARCore, ARKit we build 3D visualization and augmented reality for eCommerce. Customers can then place these creations in their living spaces to view the products. This heightened interactivity takes the brand experience to the next level. We harness the power of AR technology to help customers configure and customize the product through a simple and easy process of “point and click”.  

We are following the evolution of Augmented Reality technologies and have taken the time to understand the current market trends.  

Now is the time to get ahead of the curve and stake big on Augmented Reality with Tulfa. We are the leading movers and shakers in technology, and we are here to help companies embrace AR.

Contact us to schedule a free demonstration today. Learn how AR can work wonders for your company and help you reach new heights. 

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