AR: New Fashion Industry Trend
Evolving to a ‘must-have’ technology, augmented reality has led the path for brands and retailers to create interactive, immersive and engaging online shopping experiences for customers worldwide. Influencing customer purchase decisions and boosting customer buying confidence, augmented reality has become a fashion industry favourite. The AR and VR market is forecasted to reach over $72 billion globally by 2024. From 3D virtual tours of in-store inventory, product selection and virtual try-ons, augmented reality is transforming the fashion industry.
Brands have adapted to the new technology tremendously well and have innovated to create unique customer experiences to gain an edge over competition. Here are 7 incredible examples of AR innovation:
Sephora Beauty Mirror
Sephora is one of the largest names in the fashion retail industry, featuring 3000+ brands. Sephora’s magic mirror allows customers to try on different product on their own face. The users have the advantage of viewing themselves in different angles, like in a real mirror and make confident buying decisions.
Sephora’s Beauty Mirror is one of the most popular examples of augmented reality in the beauty and makeup space.
Converse samplers allows users to actually experience wearing the virtual Converse sneakers’ collection. Simply by pointing their camera to their feet and selecting their favorite pair of Converse sneakers through their camera feed. Their Samplers are one of the most appealed sneakers who have successfully gained a massive mainstream engagement.
Nike’s campaigning targeting super fans and sneakerheads in the NYC neighborhood has been a major hit. The Air Jordans by Nike have been the people’s favorite, but selling the sneakers online comes with their own obstacles like lightning-fast booking via automated bots.
Nike’s SNKRS app tackles such breaches effectively while making buying limited editions an enjoyable experience, The SNKRS app allows users to access the limited-edition collection by tapping on the 3D model and pointing the camera at the special SNKRS posters that Nike placed all over NYC.
Gap Dressing Room
Gap Dressing Room allows users to select from 5 body types, the closest to theirs and test how a piece of clothing of their choice will fit. This is the closest any brand has been able to take virtual try-ons to in-store experiences.
Gap’s innovative AR campaigns have led to higher customer engagement and satisfaction. Gap’s official statement says “The fashion industry has not traditionally been geared toward helping people understand how clothes will actually fit. Gap is committed to winning customer trust by consistently presenting and delivering products that make customers look and feel great”
Stepping foot into the AR industry, Burberry introduces their immersive technology which can be directly accessed via Google searches. Users can search Burberry TB tag on Google and check out their desired product via AR technology, making it accessible and a seamless experience. The technology is currently limited to the US and UK region, but they are planning to roll out this mind-blowing technology, all over the globe.
The online furniture industry has set foot in the industry to give their users an optimum immersive experience by introducing a substantial number of opportunities for the global audience.
IKEA is incessantly working on providing a state-of-the-art AR experience by opening doors to online furniture shopping. Users can rotate their camera feed in a 360-degree spin and visualize their room including a wide range of AR furniture products. The app allows users to digitally place and visualize the furniture of their choice for household and corporate sector.
Inside the Place app by IKEA, users can get answers to questions like ‘will this sofa fit, match my decor and look good in my space?’– as they can decide their ultimate fit for their interior.
Warby Parker’s immersive technology and face mapping to virtually try on glasses via their home ‘try-on’ mode. Warby Parker differentiates itself with a real-life experience tailored around accuracy for the users trying on virtual eyewear.
Augmented reality’s innovation and adaption are not limited to these brands. Top brands like Lacoste, Gucci, Crocs, L’Oreal, Pottery Barn, Lego, Phillips and Toyota have adopted the ideology of introducing AR technology to deliver a more informed online shopping experience.
This blog is written with an approach to inspire the global audience to attract, engage and convince audience to shop online. Now organizations work on leveraging 3D and Augmented Reality technology in the online shopping experience to bring products to life and drastically influence purchase decisions and the mind of a global audience.
Enhance your business with AR
AR is considered one of the best tools for upselling any e-commerce platform. Brands ranging from automotive to retail have jumped on board to offer high-quality, interactive 3D experience to their audience. Helping you connect with your customers in authentic ways, providing enhanced utility and ultimately driving brand love.
The above stated examples have showed how fast brands and retailers are adopting new technologies while shifting to new customer-centric technologies. Find optimum, affordable, and convenient ways to adapt to the trend-setting digital revolutions with Tulfa.
Check out our work: https://tulfa.com/ar-vr-xr-solutions/