Online shopping has been growing at a very rapid rate because of the convenience of buying things from the comfort of your own home. This is due to the fact that people are more connected today. They are becoming more aware of the benefits of buying things online rather than going to the store. New technologies like augmented reality have made shopping a lot easier and quicker. 

Adding a human touch with technology 

A recent study shows that augmented reality is emerging as a way to transform the retail industry. 

While retailers are concerned about the loss of in-store sales, shoppers can’t stop themselves from getting more engaged with their favorite brands. Online shopping is not just about convenience and speed, it’s considered as an experience rather than a transaction. Making online buying more personal and creating the atmosphere of a local, offline store has become critical for businesses. 

Study shows that customers rate the way brands interact with them based on easy access and speed of delivery. 

The fact that augmented reality offers an experience that is both personalized and convenient has made it one of the key technologies on the rise. 

AR and VR are different – and here’s why! 

AR is the rise of the future. It combines fascinating, photorealistic computer-generated images with realistic settings. You can add amazing virtual objects to the world around you – like furniture and other home goods! 

VR is a brand-new category of shopping. It gives customers a completely self-contained experience. Designers create a totally synthetic virtual environment using computer technology. Unlike AR, you don’t need a smartphone or computer or any additional technology. 

With furniture, clothing, food and shoes being the most popular categories of AR shopping, retailers can expect to see shoppers coming in to try out products before they buy. 

According to Deloitte, an international consulting firm, the furniture business is ideal for augmented shopping capabilities since it has highly standardized product sets with plenty of space for personalization.  

Customers may use the AR feature or app to check for size, style, and colour without having to visit a store. The app also adjusts furniture depending on room dimensions with 98 percent accuracy. Since, each space is unique, and certain furniture items just do not match a home’s style or measurements. 

Customers can now make a better decision before making a large purchase. With the help of augmented reality technology, they can virtually try out furniture pieces in their homes. This way, they can see how they would appear in real life and eliminate the risk of making a poor decision. 

The three key benefits of integrating Augmented Reality in furniture are: 

-AR allows customers to visualise furniture in their home from placement to color coordination in real-time 

– The ability to test before you buy is essential for high-priced items that may be on the higher-end of the market. 

– Test before you buy – you can view the furniture in your space from placement to color coordination. 

An augmented reality feature allows you to see a product in your house before purchasing it. It avoids the common furniture shopping annoyances of a sofa that doesn’t fit in your living room. Since you have not been able to visualize it in your home. 

So, you won’t regret buying anything online, like a sofa that doesn’t match or a rug that looks like a bathmat. 

Customize your furniture in real-time 

Imagine getting to see your dream furniture in your own home, right there in front of you. That’s what augmented reality apps can do today. With the help of the latest technology, you can see the furniture in your own home before you buy it. Now you can make the right decision before you invest your money. 

With augmented reality and 3D rendering, you can now try out new furniture in your actual surroundings. 

In-store interactivity 

Approximately 80% of smartphone users used their phone to look up product info, reviews, and prices while at the store. The use of these AR apps can give customers the ability to access information, tips, tactics, and how-tos across the store using digital imagery. 

Customers can also use AR for in-store navigation and loyalty benefits, which they can save to their wallets and redeem as and when they need it. 

Experience our 3D furniture view in your own home before you buy it. 

Augmented Reality apps for furniture retailers makes furniture shopping a much more exciting and engaging experience. 

AR furniture technology creates a compelling story around furniture products that helps users better understand the advantages of buying specific items. This type of interaction with AR helps retailers strengthen their brand relationships and connect more effectively with customers. 

Focus on immersive impacts 

From the biggest brands in the world to start-ups, augmented reality is already becoming an integral part of furniture shopping strategies. But it’s time for your business to join them and be at the forefront of innovation. Tulfa is here to help make that happen. 

Want to work with the experts to create AR experiences? Contact Tulfa for more information on how our expertise in AR services can boost your online furniture business.