Technology is ever changing and evolving, and the furniture industry is also getting a taste of it. Furniture retailers now rely on technological innovations such as augmented reality to provide customers with an ever-improving shopping experience.

One of the newest and most exciting technological innovations is 3D Augmented Reality (AR) which allows users to place and visualize their furniture online in a virtual environment. The AR app allows you to place furniture in your room before you purchase it, all in real-time and in full view. Although the technology is still in its early stages, it has already transformed the sector.

AR is transforming the furniture industry

The furniture industry can benefit from augmented reality in a variety of ways. It allows customers to view the furniture in their homes and accurately preview how it will look like in real-life, thus saving the customer time and money. In addition, it provides customers with a more interactive way of browsing for furniture and encourages them to shop more often. With an augmented reality shopping app, customers can easily visualize how a product will fit in their room. This allows them to make an informed decision on the purchase and reduces the hurdle for buying a sofa, vase or lamp; which in turn makes the customers happier.

It’s so easy!

For example, augmented reality technology can be used to help shoppers visualize how a piece of furniture looks in their home.

1. Download the AR app on your phone or tablet
2. Scan the room with the camera
3. Select the desired item of furniture out of the product catalogue

To allow the furniture to appear in the right place, the camera orients itself to the floor and walls. Right from the moment a customer views the piece of furniture, they can easily adjust the size to their desired preference. This is not possible in case of online shopping. Customers can even adjust the size of the furniture as per their personal choice and experience how it looks in their room!

Customer loyalty simplified

Augmented Reality is making it easier for customers to see whether or not a product matches their tastes. It’s not only about suggesting a product that is related to the one they are looking at but also to virtually bring the piece of furniture into their own homes in a playful way. Customers can try out how the new sofa fits into their living room and how the new chair matches with the rest of the furniture.

With augmented reality apps, consumers can try out furniture even before they buy it. This process helps them to avoid any inconveniences and surprises that might occur upon delivery, in the event that a customer hasn’t thoroughly tested out the piece of furniture before buying it.

Virtually expand your sales area with augmented reality

The possibilities are endless. With a considerable amount of effort, we can bring your products to live for your customers and make their dream come true. If a customer prefers a couch in blue, but in the showroom, it is only displayed in beige then the customer would have a problem understanding it. This is no longer a problem with augmented reality.

All you need is a smartphone with the application, the furniture and a display screen. We will take care of the rest.

Augmented Reality will forever change the way we shop for furniture and decor

How much storage space do we have in the living room? How will the new bed fit in the bedroom? And what color is best for the couch in the lounge? Now, imagine a simple and fun app in your mobile helping you buy furniture that perfectly fits the room.

The future will bring about huge changes in the way we do things. The world is going to be more connected than ever, and AR will be one of the key drivers of that.

The customer can see what the product looks like, but they can’t really get a sense of how it feels when they hold it in their hands or sit on it. The customer can’t speak with a representative from the furniture company to ask questions or concerns about the product. With larger purchases, it’s often a good idea to speak with one of the company’s representatives. Augmented reality can now be used to bridge the gap between online and offline commerce.

IKEA: Raising the benchmark with Augmented Reality

The furniture industry is rapidly changing with augmented reality apps. IKEA and other furniture retailers are already experimenting with augmented reality apps to offer a new shopping experience to customers.

Augmented Reality: The way forward for the furniture industry

Although the idea to use augmented reality and virtual reality in the furniture industry is nothing new, several industry experts have already made use of these technologies. In the past, the focus was more on games and entertainment, but the application of such technology offers great potential for furniture vendors.

Create immersive experiences for your clients

The world of visuals and imagery is extraordinarily vast and complex. We believe, it is the most effective method to connect with customers and advance your business. Tulfa stands out as a content agency that creates masterpieces in augmented reality space. We prioritize quality and provide affordable, high-end services at our clients’ convenience.

At Tulfa, we create immersive experiences capturing rich, vivid colors and details that mesmerise your eyes. Our clients need high-quality imageries and powerful graphics to stand out from the clutter. Using the computing power of our employees’ minds, we deliver the most interactive augmented reality experience to our large number of clients.

So, are you ready to set your brand apart to maximise sales and conversion?

Contact us today to learn more!