Furniture eCommerce companies recognize the significance of leaving a lasting impression on today’s Millennial and Generation Z shoppers. This client segment is critical to the industry’s future. To attract this consumer segment, the most successful companies know that they must provide their customers with innovative and new technologies, such as augmented reality (AR). 

Augmented reality is a flexible, state-of-the-art technology that helps create dramatic photorealistic computer-generated graphics. This allows users to research things they want to buy from the comfort of their own homes. It also saves customers and businesses a lot of money. This technology also improves conversion rates many times over. 

How New Generations Shop for Products   

Because of the influx of younger generations into the labour sector, furniture resellers have forced to reconsider their business models. Younger generations like to shop for things using a combination of internet browsing and visits to brick and mortar businesses. 

To appeal to younger buyers, furniture companies have to use modern technology, such as augmented reality for eCommerce sites. Since younger generations rely heavily on technology to guide their purchasing decision overlooking this technology is simply unaffordable. 

Rise of the Millennial Shoppers 

The Millennial generation is the largest in US history and makes up 80 million of the adult population in the United States alone. This generation, also known as Generation Y, has a significant purchasing power of about $600 billion annually and accounts for the majority of furniture consumers in the United States. 

They are the first generation to be captivated with the internet and are responsible for the demise of hundreds of sectors and the rise of online-selling tactics. 

Millennials have been blamed for killing more than a dozen industries and forcing retailers to adopt online-selling strategies as a result (Source), with younger millennials (aged 20-23) more likely to prefer physical stores over older millennials (aged 32-35) who are more likely to shop via mobile phones. 

Empowering eCommerce Furniture Retailers with Augmented Reality 

Augmented reality allows users to experience a new way of interacting with the world. It blends real life with engaging, photorealistic computer-generated graphics that appear to be real. These virtual environments have depth, perspective, and rendering characteristics too. You can move these photorealistic computer-generated graphics around and see them from different angles, or even see them in real life settings. 

Furniture businesses have been at the forefront of the digital revolution. By using augmented reality, users can simulate the way different furniture pieces might look in their homes, enabling them to “test before you buy” via an eCommerce website. This technology allows customers to investigate the operation of various furniture pieces and other objects. Additionally, AR may also be interactive. Customers with mobile devices can rotate these things to see different angles, etc. 

Customers can customise the colour, fabric, and size of their pieces before purchasing them using Products Customization. They can also visualise how the furniture fits in other areas of their room. 

Augmented Reality For Business 

Augmented Reality is the next big thing in eCommerce. If your business wants to take its services to the next level, Tulfa is the company for you.  

Visit Tulfa’s Site for more details.