Enrich Your Product Content by Following These Essential Rules

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What Is Rich Product Content?

When shoppers click on a product listing, the first things they see are images and written copy. If either of these essential elements are lacking, this can break any trust that a potential customer has in your product. It is not enough to just insert basic information into your listings; to make them stand out, you must create rich product content.

Rich product content can include anything that sets your product listings apart from the competition. Too many listings contain single, pixelated photos that make it difficult to see their products in detail. Instead, many successful sellers include a series of high-quality images that showcase their products from multiple angles. Even better, are 360-degree spin models that allow shoppers to view products at their own pace. Another great asset is product video, which can be effectively used to tell a product or brand story.

The Importance of Rich Product Content

Rich product content enhances a product listing in just about every way. Instead of simply stating basic facts, rich content engages customers and connects them to your products. Your listing must tell a story about its product, appealing to shoppers’ emotions by using descriptive language, attractive imagery and immersive videos. The goal here is to convince the viewer that buying your product will improve their life.

This all helps to make your product listings stand out on the digital shelf, increasing their traffic and overall sales. Of course, this ultimately leads to increased revenue and market share for you, the brand or retailer selling these products, which is the ultimate goal for any business.

According to a 2020, consumers who interacted with enhanced content converted 34.2 percent more than those who did not. The bare minimum for product listings clearly isn’t cutting it.

Want to see rich product content done right? Click here to see our extensive portfolio.
How to Enrich Your Product Content

Let’s break rich product content up into two essential elements:

Written Copy

To write effective product copy, you must know who will be reading it. For example, if you are selling activewear, you will probably want to address a younger demographic who plays sports or is serious about their health.

When you know who your audience is, you want your copy to maintain a distinct voice and a consistent tone. Let your writers inject their own personality or humor into the words, as long as it suits your company image and target audience. Niche words that only your customers would understand is another powerful tool. Conversational, personalized copy can make customers feel connected with your product listings and build trust in your brand.

If your product copy does not catch the attention of shoppers within seconds, they may be inclined to move on. To avoid this from happening, your listings must be brief but effective, using the right keywords without any filler.

Another key reason to use powerful keywords is for SEO, or search engine optimization. Use the most popular keywords to appeal to Google’s algorithm and get higher positions in search results.

Imagery

Image capturing is a deceptively simple process that requires proper equipment, setup and post-production to get a professional look. Customers need to know what products look like inside and outside their boxes, their measurements and their applicability in everyday life. Taking the shopper’s mindset when producing product imagery is a great way to maximize its effectiveness.

As effectively as quality images can be, they only give a one-directional view of the product. When shopping online, customers are not able to examine or touch the product to understand its features. 3D product photography and CGI effectively eliminate this issue by showing a product from all angles. Websites now offer interactive models that allow customers to rotate, drag, change, resize and even see products in motion, all using their mouse or touchscreen. This functionality gives customers everything they need to make a purchasing decision.

Lastly, we can’t forget about video. While product images can give them a good idea of what they’re buying, many consumers agree that watching product videos is a far more engaging experience. According to DemoDuck, conversion on product pages with video content was found to be 160 percent higher than normal.

Every video you create must give its watchers valuable insight into your product or brand. Good topics include how-to-use guides, assembly or installation guides, storytelling videos and customer testimonials. These go a long way in connecting customers with your product listings.

Want to see rich product imagery done right? Click here to see our Harley Davidson Helmet portfolio.
How Tulfa Can Help

The fact of the matter is, some sellers simply don’t have the resources to product quality content, especially during these trying times. This is where dedicated content agencies, like Tulfa, come in.

We’re here to help. Shoot us an email or reach out to us on social media. As one of ecommerce’s leading content providers, we make sure customers notice your products. Check out our services for more information and a free sample of our work.

Let’s work together to build something great.

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Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office

Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 

Responsibilities

  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 

Benefits

  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?