How top brands are levering the power of Augmented Reality

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Imagine having your entire target audience engaging and experiencing your best seller products from the comfort of their homes in an unforgettable way? With augmented reality trickling into the retail shopping front, you can turn your consumers’ shopping experiences into more immersive, fun, and engaging ones.

The stream of augmented reality is trickling down every corner of businesses and economies. And as online retail is emerging as an innovative and fast-moving industry, augmented reality shopping has become one of its most important pillars.

The acceleration towards immersive digital shopping experiences is at an all-time high owing to the “try-before-you-buy” mindset. Augmented reality enables shopping brands to virtually contextualize any product before the actual purchase is made. This blog is here to update you on the top brands in the industry that have truly mastered this service.

power of Augmented Reality

Lowe’s

Lowe’s perfectly captured the ability to visualize a product before purchasing it with its augmented reality shopping experiences. By simply scanning your surroundings and dragging and dropping products the Lowe’s app enables customers to “…place lifelike, size-accurate items into their real-life spaces…”. This is a revolutionary step as it helps get a definitive idea of whether the product will fit, match, and blend with the surroundings.

The then Director of lab productions at Lowe’s Innovation Labs also mentioned – “VR and AR-enabled tools offer two key use cases: helping customers better navigate how they’ll use tools or whether products are physically compatible with their homes; and helping employees learn more quickly to offer more personalized expertise, and ultimately, add more value to the in-store experience.”

power of Augmented Reality

Kohl’s

Kohl’s goes one step further by integrating augmented reality shopping experiences with the social media application – Snapchat to create the Kohl’s AR Virtual Closet.

With a 36% increase in snaps sent with filter lenses, an 18% rise in time spent with sponsored lenses, and a 22% successful click-rate during the pandemic, Kohl intends to engage with the Millennial and Gen Z customer base.

The Snapchat Virtual Closet allows users to mix and match Kohl’s comfy, active, and athleisure wear in a virtual closet setting and visualize how the outfit would look. Kohl’s then Chief Marketing Officer, Greg Revelle, further stated –

“This virtual closet experience has given our audience a chance to experience the products they’re shopping for right now in a new way”.

Gucci

The global forecast report by Fortune Business Insights predicts the market value of virtual fitting rooms to spike from USD 2.4 billion today to USD 10 billion by 2027.

With this spike in mind, Gucci’s creative director Alessandro Michele released a pair of digital trainers that customers can virtually try on for an immersive and innovative experience. Integrating 3D visualizations of products, not only adds an element of fun for customers but also adds brand retention.

As a result of the AR experience, third-part posts about the Gucci sneakers drove 4-17 times more social media traction and engagement.

power of Augmented Reality

Sephora

Augmented reality integration by beauty brands is perhaps one of the most engaging and popular form of digital shopping. Research studies carried out by Perfect Corp. and Intage proved that augmented reality beauty tools make customers 1.6 times more likely to purchase beauty products as compared to those who do not use AR tools. Further, consumers spend 2.7 times more money on products with immersive AR beauty tools than those who do not use such tools.

Sephora jumped right in to capture the AR-led beauty industry by introducing features that let customers virtually try on makeup, find foundations that match their actual skin tone, and more through the Sephora Virtual Artist.

Nike

With a passionately action-oriented slogan – “Just do it”, how could Nike stay behind the game with immersive augmented reality shopping experiences.

According to Nike’s research team, 3 out of 2 people in the world are wearing the wrong size shoe, and almost “…half a million people complain about purchasing the wrong shoe size…” every year.

With the COVID-19 pandemic, it has become even tougher for people to buy the right size of shoes online. And trying the shoes and seeing how it looks does not help in determining the right size. To resolve this issue, Nike released a new AR feature that helps measure the “…size, shape, and volume with accuracy within 2 millimeters…” for your foot. To further prove that this AR feature is no gimmick, Nike has decided to include this immersive AR experience at their physical stores too.

With additional features like a ‘guest mode’ that allows the Nike app user to scan the feet of friends and family members, Nike’s use of “…computer vision, data science, machine learning, artificial intelligence, and recommendation algorithms…” immersed with augmented reality have caught quite the eye of people across all age groups.

power of Augmented Reality

Porsche

Porsche’s Director of Marketing Communications in 2019, Oliver Hoffmann said – “Now, before making the purchase decision, everyone can virtually park their dream Porsche in their own driveway, marvel at it in their own living room, or show a photo-realistic version to their friends.”

With the new Porsche AR Visualizer app, you can select your Porsche model of choice, place it in any space like your garage, living room, backyard, etc., explore the colors, wheels, interiors, and technical features, all with just a click of a button!

This feature, introduced in 2018, has become even more helpful since the pandemic struck as it not only allows for customers like yourself to immerse themselves in the elite Porsche experience but also permits technicians and specialists thousands of kilometers from one another to get a hold of technical information with ease.

What’s Next?

With a large number of industry leaders paving a successful path toward more and more immersive augmented reality shopping experience, augmented reality is here to stay.

Imagine a world where you can simply scan codes in advertisements by brands and immediately be transported into a virtual amusement park or a virtual trial room or making your dream home project a virtual reality with a few clicks while sitting in your living room! Augmented reality is being adopted vigorously and passionately by retail brands and they do not plan to stop anytime soon.

If your brand has not already integrated AR shopping experience for its customers, shoot us an email or reach out to us for more information and a free consultation.

Let’s work together to build something great.

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Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 

Responsibilities

  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 

Benefits

  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?