92% of Gen Z consumers polled by Snapchat and Global Crowd DNA said they want to use augmented reality tools for e-commerce. The survey, which polled 16,000 users in 16 markets, found that augmented reality is a key factor for this generation when considering a purchase.

As a retailer, it can be tough to figure out where and how to best invest your resources. You need to be able to meet your customers’ needs and expectations, but also focus on technologies and experiences that will help you boost revenue. It’s all about finding the right balance.

It’s evident that AR is here to stay and is going to become more and more commonplace in the years to come. Consider the following facts:

66% of customers want to use augmented reality to assist them make shopping decisions.
By 2025, almost 75% of the world’s population will be using AR on a regular basis.
According to a 2019 Nielsen poll, 66% of consumers want to use AR to help them with their daily lives.

So, if you want to stay ahead of the curve, start using AR now.

The younger generations are leading the charge.

Online shopping is more popular than ever, especially among younger generations. In fact, 40% of millennials and Gen Zers shop online on a daily or multiple times per day basis. This is an incredibly convenient way to shop, so if you’re not already taking advantage of it, now is the time to start!

Younger customers may be constantly active online, but they still don’t know for sure if what they’re seeing will meet their expectations. It’s amazing how much is out there online, and how little we still know about it.

While asked what problems people experience when buying online, six out of ten millennial and Gen Z customers had some apprehensions. They said, “I don’t know if the furniture will fit through the door” and “I don’t know if the products will come looking as expected, or if they’ll just be a big disappointment.”

E-commerce sellers are all too familiar with the challenge of winning trust. With conversion rates consistently hovering around 10% — and even lower for mobile purchasing — the challenge is as ancient as e-commerce itself.

The rise in awareness of AR and usage within online shopping environment

Augmented reality (AR) is a technology that superimposes virtual images or information on top of a user’s view of the real world, resulting in a hybrid combination of digital and physical experience. According to recent research, more than 7 out of 10 individuals know about augmented reality, with 80% of millennials and Gen Z respondents being familiar.

Younger buyers are more likely to utilize augmented reality to virtually try on things such as glasses, shoes, or clothing. 37% of Gen Z and millennial shoppers did so, compared to 20% of those 45 and older.

AR shopping tools have a significant beneficial influence on consumers who utilize them. They provide shoppers with an immersive and interactive experience to make informed decisions about their purchases. Additionally, AR shopping tools also save time and money by allowing them to virtually try on products before making a purchase.

Young shoppers find that AR tools help them select products of the right size, shape, and fit. This helps them understand all the features and details before making a purchase. As a result, Gen Z and millennial AR shoppers feel more confident and are more likely to shop using AR.

Tulfa’s AR Best Practices to Attract Success

If you want to increase your effectiveness with augmented reality, there are some best practices you can follow. First, make sure your AR experience is well-designed and user-friendly. Secondly, ensure that the content you’re augmenting is high-quality and relevant to your users. Finally, pay attention to user feedback and use it to improve your AR experience over time. Given below are some more tips to make sure that your AR projects are successful and impactful.

Focus on categories where it can be highly impactful

To prioritize Augmented Reality (AR) efforts, it is first important to provide capabilities in categories where they can make a huge difference. This includes: Furniture, Hardware, Automobiles, Shoes, Garments, Watches, Luxury Items and more.

AR purchasing is gaining popularity, with 41% of millennials and 34% of Gen Zs claiming to have used it to digitally place furniture and home décor goods in their houses. This tendency is expected to continue as more individuals get acquainted with AR technology and its potential applications.

Keep the user experience simple yet interesting.

Test your retail solutions regularly to ensure that everything is running smoothly and without mistakes. This way, you can keep everything functioning well and avoid any future difficulties.

Over a third of those who haven’t used augmented reality for shopping feel it should be easier to access from the product detail page. 15% want it to be accessible through search results, and 25% want better instructions.

For Gen Z and millennial customers, social sharing is very crucial.

AR has revolutionized the way consumers shop online, by making it more fun and interactive.

Almost 40% of millennials and Gen Zers who use AR find it amusing and engaging. 20% have even shared images of their augmented reality purchase experiences with others. This demonstrates that augmented reality is not only useful, but also enjoyable and interesting to use.

By adding AR into the purchasing experience and making it simple to use and share, brands will surprise and thrill consumers of all ages — and future-proof their commerce firm for years to come. This is the future of shopping, and brands need to get on board to stay ahead of the curve.

Tulfa is transforming the way people shop

At Tulfa, we’re changing the way people shop for good. With our 3D and augmented reality content, shoppers can see what an item looks like in real life without having to leave home. Whether they’re on the road or in the store, our customers can get a realistic sense of how an item will look and feel.

Our 3D and augmented reality technology is unmatched, and we have the retail and eCommerce knowledge to back it up. This ensures businesses and customers can get the most out of 3D and augmented reality experiences, anytime, anywhere.

Our executive team would love to discuss your AR marketing strategy with you today. Please reach out to us at hello@tulfa.com, so we can start planning your success together!