The power of AR in the fashion industry

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As the highest-returning sector for almost 2 decades, the Fashion industry has been outperforming the tech, healthcare, and consumer staples industries. With the introduction of AR, the industry is predicted to soar to heights like never before. Immersive animated designs introduced in the retail stores, to revolutionary virtual experiences for customers right from the comfort of their homes, top brands from the fashion industry are engaging with customers with AR led innovation.

Studies by McKinsey show that there has been a positive change in the extent of online shopping, especially for the high-earning new generation. And overall consumers are increasingly favoring brands that integrate AR into their shopping experiences.

AR in the fashion industry

How Is The Trend Of AR-Shopping Being Absorbed?

“At some point, we’re going to look back and think, how did we not have a digital layer on the physical world,” says the Director of VR and AR at Google – Greg Jones.

Augmented reality in the fashion industry is immersive. Even the right kind of technology can fail to reach its highest potential if the audience is not ready for it. And that brings us to the question of – How is the trend of AR-shopping being absorbed? Customer absorption of these trends is not only a key factor but a driving force to understand the future of the fashion industry.

Moving into the utility and functionality of AR in the fashion industry –is indeed one of the most revolutionary trends to have come about. It “…enables trust and transparency…” within the customers as they can visually view real-time fashion products. The need for imagining how a product will look is gone because customers can virtually view the product themselves.

Furthermore, AR boosts the value of the brand. Brands can use AR to showcase their brand story in an engaging and immersive manner.

AR in the fashion industry

Successful Experimentation Of Immersive AR By Brands

“Augmented reality is going to change the way that the fashion industry creates, showcases, and retails its products. The year ahead will see an explosion in opportunities for this immersive technology to totally redefine what we understand as fashion today”, says Matthew Drinkwater, Head of the Fashion Innovation Agency.

Big fashion brands have gotten their hands dirty with AR-integrated shopping. The first few brands being GAP Inc., Sephora, and Home Depot.

Shopping With A Virtual Avatar – GAP Inc.

GAP Inc. introduced AR-shopping for its customers through a Google Tango-validated device. Through the Dressing Room application users had the opportunity to personalize virtual avatar-based off themselves. This allowed customers to virtually try pieces of clothing without even getting up from their couches! Customers could make decisions of how the apparel would look on their bodies and make the best decision for themselves.

Gap’s Augmented Reality App Could Make Fitting Rooms Obsolete

AR in the fashion industry

Revolutionizing makeover experiences – Sephora

Sephora partners with ModiFace to release a Virtual Artist application to help customers virtually try on makeup and find the best combination. As per research from Deloitte Insights, Sephora’s Virtual Artist app witnessed over”…over 200 million shades tried on during the more than 8.5 million visits…”. Being a pioneer in the AR apps realm, it provided Sephora with the opportunity to leverage technology to mirror a makeover experience from its customer’s own devices.

DIY Technology For E-Commerce – NexTech

Further innovating within the AR Fashion industry, NexTech launched a Try-It-On technology solution for eCommerce businesses. NexTech’s Try-It-On technology is web-based. Having web-based AR technology is an even bigger game-changer because NexTech can continuously make changes in the software code and provided custom and enhanced shopping experiences from time to time. Therefore, retail companies do not need to seat out app-only resolutions for customers, but they can instead purchase NexTech’s AR technology at minimal monthly subscription fees.

The Try-It-On technology allows customers to virtually try accessories from sunglasses, jewelry, headwear, and all that goes above the shoulder. With this technology eCommerce stores can eliminate the customer’s need for physical fitting rooms, as they can virtually try products.

AR in the fashion industry

Where does your business stand with AR?

If your brand has not already integrated AR shopping experience for its customers, shoot us an email or reach out to us for more information and a free consultation.

Let’s work together to build something great.

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Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 

Responsibilities

  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 

Benefits

  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?