Three Important Tips to Improve Your Product Imagery

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To get ahead of the competition, sellers must make their product listings stand out. Just as important as well-executed written content is effective product imagery. Professional photos both showcase your products and build customer trust. How many times have you found a product listing online with low resolution, poorly shot images? For many shoppers, that’s enough to make them click away entirely.

Professional imagery doesn’t just look the part; it must also meet GS1 standards and other critical logistics for retail goods. With so many factors at play, image processing can become complicated for sellers that lack expertise. Creating quality imagery is easier said than done, but here are some important guidelines we follow when working with our partners.

Capture Images in a Professional Studio

When creating marketing imagery, it’s important to represent products in the best light possible—literally. Image capturing is a deceptively simple process that requires proper equipment, setup and, yes, lighting to get a professional look. Product images must also adhere to GS1 guidelines for retail goods. Exact requirements depend on the kinds of products, so expertise handling a variety of goods is valuable.

To meet end-to-end needs, photographers must take multiple images of everything from packaging, assembly and even “ready-to-serve” images if food is involved. Customers need to know what products look like inside and outside their boxes, their measurements and their applicability in everyday life. Taking the shopper’s mindset when producing product imagery is a great way to maximize its effectiveness.

Hand Them Off to Post-Production

An image producer’s job isn’t done once the camera’s turned off; in fact, most professionals agree quality content is made in the editing room. Usually, a separate post-production team handles color correction, clipping paths, specific backgrounds and any other editing that images require after capture. This is our preferred method, as all products are captured in our Chicago studio before being sent to our editors in India.

Another crucial, often overlooked aspect of post-production is file organization. To minimize error and wasted time, there should be a specific process, if not specific employees, dedicated to naming files, maintaining the correct formats and ensuring a smooth workflow. Proper attention to detail is needed to meet the standards of both GS1 and clients.

Skip Traditional Product Photography

Everything we’ve covered can be applied to any kind of product imagery, but we strongly advise to explore opportunities beyond traditional, static product images, if possible. Specifically, Tulfa stands out as a content agency for enhancing product listings using 3D services like 360-degree spins and CGI renders.

When shopping online, customers are not able to examine or touch the product to understand its features. Images only give a one-directional view of the product. For demonstrating its best features, a brand must take several photographs of a product.

3D product photography effectively eliminates this issue by showing a product from all angles. Websites now offer interactive models that allow customers to rotate, drag, change, resize and even see products in motion, all using their mouse or touchscreen. This functionality gives customers everything they need to make a purchasing decision.

CGI renders are the most versatile, affordable forms of product imagery. They are easily created using just computer software, eliminating the need for hiring photographers and renting studio space and equipment. Today’s consumers are always seeking new shopping experiences that better connect them to products, and CGI can do just that. Once created, 3D models can be used for any marketing purpose, from product listing images, to lifestyle shots, to augmented reality. The possibilities truly are endless.

CGI imagery has grown into one of our primary services this last year due to its ability to be quickly created anywhere, something our remote employees surely enjoy.

Partner with Tulfa

We hope this blog has shed some light on the importance of product imagery and our enhancement tactics. The fact of the matter is, some sellers simply don’t have the resources to product quality content, especially during these trying times. This is where dedicated content agencies, like Tulfa, come in.

We’re here to help. Shoot us an email or reach out to us on social media. As one of ecommerce’s leading content providers, we make sure customers notice your products. Check out our services for more information and a free sample of our work.

Let’s work together to build something great.

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Tulfa Inc Office
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Tulfa Inc Office

Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 

Responsibilities

  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 

Benefits

  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?