Top Game-Changing Brands Using AR in Fashion

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The integration of AR elements has accelerated at an unfathomable pace within the fashion industry. A time filled with virtual apparel trials, magic mirrors, and virtual makeup is not far from today. With EBay’s launch of the very first virtual departmental store in 2016, users could browse over 12,500 Myer products and dwell on an immersive experience for themselves.

Augmented reality in the fashion industry is not a trend, it is a game-changing strategy and top fashion brands are buckled up to put their best foot forward.

augmented reality in fashion


The fashion footwear brand Converse collaborated with Apple to launch an augmented reality application for iPhone users to virtually try on trainers. By simply pointing one’s iPhone toward their legs, the application will assess and judge the leg and place the footwear on the customer’s feet. The purpose of the application is to make the process of ordering Converse shoes not only fun and immersive but also easy. Through this application, customers can browse shoes, try them on, and buy them without leaving the comfort of their homes.

Get the Look app

Introduced by a British cosmetics brand – Rimmel, the Get the Look application allows users to capture any fascinating look around them and then imitate the same using Rimmel’s range of beauty products. The application has an excessively Gen-Z appeal as it allows anyone to just “get the look” of anybody around them.

Whether a user is on the street, at a concert, at the mall, or even at the office, if they find a look fascinating and want to try it for themselves then this augmented reality-based application helps them do it all! The modern, fun and immersive app enhance customer retention and engagement exponentially.

augmented reality in fashion

American Apparel

Consumers today want colors. And not just black and white, but colors from the rainbow, colors made from mixing other colors, and colors that are unique and rare to find. Recognizing this need of customers, a clothing retailer – American Apparel introduced an in-store augmented reality application. American Apparel’s applications allow users to browse any clothing item virtually in a variety of colors. In addition to the color-browsing feature, the application also reads out customer reviews for the users.


It is not only the Gen-Z customers who are fascinated by the integration of augmented reality in the fashion industry. Luxury brands catering to a majority of millennials have also studied and adapted to the augmented reality trend.

De Beers began a virtual jewelry trial feature. Through this feature, users can immerse themselves in the experience of actually seeing the jewelry pieces on their body with just the help of their webcam. De Beers keeps it simple with this feature as the simplicity adds to its brand story and value along with a modern twist.

augmented reality in fashion


As a leader, a trendsetter, and a giant in the cosmetic industry, Sephora had to step up its AR game and not just as a player but with a strategy that made it a leader. And so it did with its – virtual artist tool application. The application lets customers try on a variety of lipstick shades, eye shadow colors, and more. With make-up being something, that people heavily rely on for in-store visits, the ease, comfort, and immersive experience brought in with Sephora’s application was a true game-changer.

In just 8 weeks from its launch, the application had 1.6 million visits and the try-on feature had been over 45 million times.

augmented reality in fashion

Partner with Tulfa

We hope that this blog has given you insight into the level of engagement and intrigue that augmented reality can bring to your customers’ shopping experiences. Augmented reality has always been viewed as a ‘futuristic’ concept that would enter our lives ‘one day’. But as the pandemic struck, the attitude towards augmented reality and immersive experiences have grown to become the industry standard.

If your brand has not already integrated AR shopping experience for its customers, shoot us an email or reach out to us for more information and a free consultation.

Let’s work together to build something great.

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Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 


  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 


  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?