Toronto, Ontario, February 18, 2021 – New Director of Brand Partnerships. The Board of Directors of Tulfa Inc. announced today that Yegnesh Kalyanakrishnan will be appointed as Director of Brand Partnerships and will be based out of Toronto, Canada.
Yegnesh will lead initiatives for Tulfa across Canada and other emerging ecommerce markets.
“This is an exciting time for Tulfa, where we see brands are doing everything it takes to engage an audience digitally,” said Tulfa Managing Director and COO Sonali Bagrecha. “I am delighted that Yegnesh has joined our team. His expertise in client servicing, retail, global strategy and leadership, combined with his experience in nurturing key relationships make him ideal to accelerate our digital transformation. I look forward to partnering closely with Yegnesh.”
“Yegnesh is the right person to lead Tulfa into the future, given his strong command in the retail and eCommerce industries and a proven ability to drive results in our largest market,” said Jim Jakala, Tulfa VP Sales. “We are on a positive growth trajectory at Tulfa and are very well-positioned to continue building on our strong momentum. I am so pleased that Yegnesh will lead our expansion in Canada, and I am excited to work with him — along with our entire senior leadership team — to ensure a seamless transition into Tulfa’s next phase of growth and market leadership.”
Cindy Benevides, Tulfa’s Creative Director, said, “Yegnesh has the leadership track record and breadth of business experience we believe are critical to lead Tulfa, including the ability to forge major client relationships, lead with innovation, commit to our people and core values and deliver value to stakeholders.”
About Tulfa Inc.
Tulfa Inc. is an American multinational corporation that designs and develops eCommerce solutions for brands, retailers and manufacturers. Based in Chicago, the company has helped several Fortune 500 clients create shopping journeys for their customers through interactive product content, 360° spin photography and CGI technology.