Tulfa Appoints New Director of Brand Partnerships

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Toronto, Ontario, February 18, 2021 – New Director of Brand Partnerships. The Board of Directors of Tulfa Inc. announced today that Yegnesh Kalyanakrishnan will be appointed as Director of Brand Partnerships and will be based out of Toronto, Canada.

Yegnesh will lead initiatives for Tulfa across Canada and other emerging ecommerce markets.

“This is an exciting time for Tulfa, where we see brands are doing everything it takes to engage an audience digitally,” said Tulfa Managing Director and COO Sonali Bagrecha. “I am delighted that Yegnesh has joined our team. His expertise in client servicing, retail, global strategy and leadership, combined with his experience in nurturing key relationships make him ideal to accelerate our digital transformation. I look forward to partnering closely with Yegnesh.”

“Yegnesh is the right person to lead Tulfa into the future, given his strong command in the retail and eCommerce industries and a proven ability to drive results in our largest market,” said Jim Jakala, Tulfa VP Sales. “We are on a positive growth trajectory at Tulfa and are very well-positioned to continue building on our strong momentum. I am so pleased that Yegnesh will lead our expansion in Canada, and I am excited to work with him — along with our entire senior leadership team — to ensure a seamless transition into Tulfa’s next phase of growth and market leadership.”

Cindy Benevides, Tulfa’s Creative Director, said, “Yegnesh has the leadership track record and breadth of business experience we believe are critical to lead Tulfa, including the ability to forge major client relationships, lead with innovation, commit to our people and core values and deliver value to stakeholders.”

About Tulfa Inc.

Tulfa Inc. is an American multinational corporation that designs and develops eCommerce solutions for brands, retailers and manufacturers. Based in Chicago, the company has helped several Fortune 500 clients create shopping journeys for their customers through interactive product content, 360° spin photography and CGI technology.

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Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 


  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 


  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?