Tulfa, Inc. Announces Monica Sheikhy As Director of Strategic Partnerships (Europe)

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London, UK (July 7, 2021) –  Tulfa, the Chicago-based eCommerce solutions provider, appointed Monica Sheikhy as Director of Brand Partnerships to lead its EU expansion and ensure client’s demands for high quality, innovative and diversified solutions are met.   

Monica, who will be Tulfa’s London Team at High Holborn Gate office in London, will also become a member of the Tulfa Executive team and report to Loukeek Bornare, CEO of Tulfa, Inc.  

Holding a Master’s Degree from New York Film Academy, where she majored in Filmmaking, Monica has held key leadership positions at IoT, Blockchain, AI startups in Germany and France before joining Tulfa.  Her thesis: Documentaries on the “Everyday Life of Refugees in Camps” while at New York Film Academy have been well accoladed in the US and Europe.  

Commenting on Monica Sheikhy’s appointment, Loukeek Bornare, CEO of Tulfa, says, “Our business in the UK is rapidly evolving as the eCommerce sector pivots towards more sustainable business models in line. I’m delighted that Monica is joining us, and I look forward to working with her as we build on our position as a leading eCommerce solutions business.”  

Sonali Bagrecha, COO of Tulfa, Inc., said, “We have long been a leader in the eCommerce space, and Monica’s arrival will further broaden our reach in Europe. Her appointment – the latest in several exciting leadership appointments for Tulfa UK Market – firmly underlines our commitment to the eCommerce sector for the long term.”  

Monica Sheikhy adds: “I’m excited to join Tulfa’s AR business team at a time of huge disruption for the eCommerce industry. Tulfa’s recent launch of its proprietary Extended Reality Platform – TulfaXR underlined Tulfa’s commitment to helping businesses accelerate their transition to a sustainable future. We want to play our part in that transition by supporting our clients with the eCom solutions and services they need as their business models adapt, in line with our Tulfa ambitions.”  

About Tulfa, Inc.:  

Tulfa Inc. is an American multinational corporation that designs and develops eCommerce solutions for brands, retailers, and manufacturers. Based in Chicago, the company has helped several Fortune 500 clients completely reinventing the consumer shopping journey for their shoppers by marrying the highest level of product content and augmented reality (“AR”) technology with the ultimate shopping experience. 

Our values define our business, with a focus on people, courage, ownership and integrity. We pride ourselves on being true to our word and our award-winning claims service is testament to that. For more information, visit www.tulfa.com

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Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 


  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 


  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?