Use Product Content to Sell on Walmart and Other Marketplaces

Share on twitter
Share on facebook
Share on linkedin

Is your business struggling to maintain an online presence in the midst of COVID-19? While many other companies are experience these same struggles, marketplaces like Amazon, Walmart, and Target are making things easier, even with increased competition.

Yet, to stand out from your competitors, your business needs to supply its advertising and product listings with quality content. There are millions of product listings on platforms like Amazon, and the vast majority of them contain little to no content. Even worse, many contain incorrect and unreadable product details. For businesses that sell thousands of products, quality control becomes a difficult task. It may be expensive and time consuming, but investing in quality content pays off in the long run and separates successful businesses from the rest.

Product Content

Still not convinced? Looking for more info? Here are three ways better content improves your business’ advertising strategy.

Positive Customer Feedback

When it comes to financial decisions, most people seek out the opinions of others before acting. Buying products online is no different, and the practice of reading customer feedback is now common in this digital age. According to Invespcro, 90 percent of customers read online reviews before visiting a business, and 88 percent of customers trust online reviews as much as personal recommendations.

Quality content goes a long way in creating a positive impression on customers. To see just how much content matters, look at listings with unreliable or poorly written information. 98 percent of consumers have been dissuaded from completing a purchase because of incomplete or incorrect content, with nearly a third (32 percent) of consumers being dissuaded every time.

Positive Customer Feedback

Not only does incorrect information steer away potential customers, but it may cause people who actually do buy your products to return them because they did not meet expectations. Customers who return your items are likely to never buy from you again.

More than just ensuring accuracy, you should also focus on providing all relevant information needed to make a purchase. The best product listings answer shoppers’ questions before they even think about asking them. Present your brand as a reliable expert for your industry segment and watch your loyal customer base build itself.

Higher Search Engine Rankings

Every business knows the importance of the search engine. Products at the top of the results page get more traffic and, of course, more sales. It’s true that some brands pay for top spots, but most have to compete based solely on popularity. The road to acclamation is a long one, but it starts with content.

Ecommerce analysts Salsify conducted a study on Amazon product content by grading multiple product listings, from A to F. Not surprisingly, “A+” content that featured detailed and relevant descriptions, bullet points, images, and more ranked much higher than those with lower grades.

Higher Search Engine Rankings

This doesn’t just apply to Amazon; whether your business is selling on Walmart, Target, eBay, or any other marketplace, excellent content is a must. Aside from quality, content should also focus on popular keywords, phrases, and titles. This appeals to SEO algorithms and is a proven way to get a higher ranking on a search results page.

SEO algorithms
Increased Conversion Rates

Positive customer feedback and higher search engine ranks are great on their own, but they serve to benefit the primary purpose of any business: increase conversion rates. Getting consumers to click on your product is only half the battle. Once they are on your product page, most people will not open their wallets unless your content emotionally connects them to your product or brand in some way. Offering a product that meets their needs is not enough; they must be convinced by your content.

Just as important as written content is eye-catching product imagery like 360-degree spin photography and 3D models. Both formats are quickly gaining traction for their advantages over traditional product photography, particularly 3D models. Using CGI technology, products can be presented in the virtual space like never before, enhancing product pages in a variety of ways. Augmented reality is one of Tulfa’s most talked about ways to use 3D models, and for good reason. AR allows customers to “try” products before buying them, which reduces product returns and increases customer satisfaction.

Take Control of Your Digital Shelf

Before 2020, it was already important for sellers to build an online presence, but with ecommerce numbers that were previously predicted in five years occurring in three months, the time to act is now.

Digital transformation is easier said than done, and sometimes, you just can’t do it alone. Investing in help is always a smart option for companies that lack the knowledge or expertise to create content that drives sales. Content agencies, like Tulfa, are a great asset to businesses that want to accelerate their growth.

We’re here to help. Shoot us an email or reach out to us on social media. As one of ecommerce’s leading content agencies, we make sure customers notice your products. Check out our services for more information and a free sample of our work.

Let’s work together to build something great.

Recent Posts

Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office
Tulfa Inc Office

Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 

Responsibilities

  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 

Benefits

  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?