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Why Furniture Brands Are Exploring 3D and AR Technology

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3D and AR have been a buzzword in the industry for years. But it’s only recently that people have started to realize that 3D and AR can actually help them in a real way. We’ve seen a huge increase in the number of customers who want to explore 3D furniture models before making a purchase, and it’s all thanks to US furniture brands finally realizing the potential of 3D and AR. 

Many furniture companies have switched to 3D visualizations, discovering how much more flexible and cost-effective it is when compared to 2D photography. Not only that, but digital interactivity has made customers shop with more confidence. This has reduced product returns many times over. 

In 2021, a number of large furniture companies saw the benefit of 3D and AR digital representations of their products and began to invest in this technology. The introduction of 3D and AR technology in this scenario has opened up several new possibilities for furniture brands to release their products to the market. From eCommerce to brick-and-mortar stores, consumers can now easily receive a full spectrum of options and prices.

Make the perfect purchase decision
Wayfair: Efficiency in Digital Sales 

Augmented reality has incorporated by Wayfair into their shopping tools to assist customers in making the best purchase decision. Wayfair allows users to view furniture and decor in their own space using AR. Its Room Planner feature allows shoppers to view and customize room configurations with the products they are shopping for. 

Wayfair’s innovative approach to design and technology has made its online shopping experience an interactive and enjoyable for their customers. 

Furniture purchase made easy
IKEA: Better In-Store Shopping with 3D 

AR is also a great way to personalize customer needs and desires. You too can use AR to show how a new piece of furniture will look at a desired location. Users can use the app to measure a location, then browse the furniture brands catalog to choose an item they want to see on the location. 

IKEA Place is an augmented reality application for the iOS 11 platform, which allows users to place virtualized representations of nearly 2,000 IKEA products in their homes. The furniture you want is magically transported to your living room through your phone. You can choose from an endless variety of furniture and other home essentials the way you want them to look in your home. 

The IKEA app includes a range of furniture including chairs, tables, armchairs, garden furniture, and kitchen furniture. The app also automatically makes choices based on your current home dimensions. 

Display your products to customers
Houzz: Creating enjoyable shopping experiences 

Being one of the world’s biggest home improvement and furniture stores, Houzz has invested heavily on Augmented Reality technology to help them digitize the way they display their products to customers. They have also made it easier for customers to find the products they are looking for. 

The “View in My Room” feature allows users to see 3D images of furniture in their actual homes. Users can experiment with lighting and virtual tile to see how it will look in real life. This allows users to make informed purchases before placing an order. Isn’t that awesome! 

Customize your furniture choice
Getting started with 3D made simple by Tulfa 

Tulfa is the leading provider of 3D solutions for creating 3D models and 3D content for furniture brands. With us, you can create 3D models, 3D scenes, and 3D content easily, quickly, and cost-effectively. We enable you to create high-quality AR and VR experiences for your customers too. 

Tulfa helps furniture retailers and manufacturers to create AR/VR ready 3D assets for online marketing, display and e-commerce. Since our inception, we have been helping companies make the transition to 3D, and converting tens of thousands of models into AR-ready assets.  

Contact our Tulfa executive to discuss your furniture marketing strategy today. Write to [email protected]

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