Augmented Reality (AR) is one of the hottest topics of our times. It has been a part of our lives for decades now, but only recently have the technologies and devices needed to maximize its full potential emerged. AR is a technology which enables the user to see digital images overlaid on their real environment. This technology could be used to provide customers with a more immersive shopping experience, and the possibilities are endless!
Businesses are offering unique purchasing experiences
Providing customers with interactive and immersive shopping experiences is a top priority among many companies, including Apple, Google, and Amazon. Other companies include:
•Retailers
•Advertisers
•Automotive brands
•Architectural and building companies
And more
The augmented reality market is growing rapidly. Businesses are beginning to understand the potential of this technology and how it can be used to their benefit. Augmented reality can be used to streamline and improve business processes, but the only hurdle is determining the best way to use it.
Businesses use augmented reality to save time, money, and effort to better market their products. By developing a prototype of a new product, AR allows businesses to test consumer reactions to the new product before making a final purchase. AR has potential to lower the costs of research and development, which could in turn lower the price of the product, leading to more consumer interest.
Creating immersive brand experiences
Online shoppers often don’t understand the quality of an item until they get it. They only have their intuition to rely on. Augmented Reality enables businesses to create visual simulations of how a product might meet their customers’ needs. This includes providing product features, 3D or 2D images in 360-degree views, and more which makes it simpler for them to purchase their ideal products.
If you are thinking about using Augmented Reality for your eCommerce business, here are 5 products you can sell using AR:
Augmented reality has completely changed the way consumers purchase furniture. No longer are they limited to the showroom floor; they can now overlay any piece of furniture they want to purchase in any room. Technology allows them to measure the dimensions of the product and place it within space in real time. This enables the consumers to have a 3D visual of the product in the space they want to put it.
- Furniture
IKEA Place app, created with Apple’s AR technology is the perfect example. Customers have to point their Android or iPhone camera, and place the furniture in the room. Thus, they can visualize it in the space before you make a purchase. By pointing their smartphone at the space, they want to decorate, they can choose furniture that makes the space more appealing.
- Cosmetic products
AR can be used to create an interactive experience for your customers to try on makeup or beauty products, or even see what their skin looks like with the help of virtual mirrors. This would be a great way to help customers make their purchasing decisions.
Customers can get a clear picture while buying lipstick, facial cream, or sun care and skin care products. With the AR feature, customers can get makeup tutorials too.
- Paint
How cool would it be to see how a color actually looks on the wall before you buy it? AR is a great way to engage with your customers, improve the buying experience and make your business more competitive. For customers, the advantage is that they are able to see how paint color looks on the wall before buying paint. Thus, they can avoid buying paint which is different from what they expected.
- Footwear and shoes
With a 60% failure rate, Nike wants to increase the success rate for their customers. AR technology eliminates customers’ uncertainty about their shoe size. The customer can use their smartphone to calculate the size based on their feet in real life. This helps them shop comfortably from the comfort of their own home. Nike Fit has already been released to help customers retrieve their shoe size easily, directly from their app.
- Eyeglasses
Digital eye-wear is expected to increase its market growth in the coming years. A significant percentage of consumers use AR technologies to try on eye-wear digitally.
AR is one of the best ways for consumers to try on eye-wear. Given the diverse product line of eye-wear brands, it is hard to carry all of their products in the store.
The ever-increasing popularity of AR
The number of people using AR applications is increasing day by day.
Nowadays, consumers have a lot of options to choose products and services. This is why it is important to make a good impression on them. AR creates an engaging and personal brand experience.
AR technology increases the brand value of products to customers by providing them with an immersive experience in the comfort of their own home. This can help brands sell products faster, saving cost and time in the process.
A very powerful tool, Augmented Reality can help businesses increase sales while providing customers with a new and interactive experience. Tulfa offers three simple solutions to help you with your AR requirements. Our expertise in eCommerce promotions includes: Virtual photography, 3D configurators, Augmented Reality and more.
Tulfa allows you to add dimension and life to your product offering with the help of AR. All you have to do is visit us online at www.tulfa.com
