Customers can now, from the comfort of their homes, lean on chanel’s new lipscanner technology to decide their next lip color, or try on 15 eye shadow shades in 15 seconds and tailor a bespoke lipstick collection to their preference while increasing your engagement and conversion rates, we think it’s time for you to adapt to the ever-evolving beauty industry.

The traditional ways of the beauty industry have been out of style for long now. Trying on makeup, different lipstick shades is too much hassle for the new age customer. The VR revolution has bestowed convenience and ease upon customers.

Chanel with its new AR technology has transformed the decades old shopping experiences into more fun, immersive and engaging ones.

Chanel’s Lipscanner Technology

With Chanel’s efforts to Master the Art of AR, it is certain that virtual reality beauty testing is here to stay. It is the first AI scanner that is able to take any image- a photograph, magazine, social media post or even a person standing in front – and match it to a lip color from the brand’s vast collection of over 400 shades. In the app, you can scan the color that catches your interest, discover the corresponding Chanel lipstick and try it on to see if it’s an instant match.

Beauty experts have worked alongside engineers to train an algorithm that can seamlessly identify and ‘extract’ the exact lip shade and texture of any image to find the closest match. The technology combines AI with their makeup savoir-faire to bring Chanel’s entire range of lip products to its customer’s fingertips in real-time. The idea behind this technology is to make the consumer enjoy the emotion of trying on a new product and connect with the initial desire for a look. Chanel’s Lipscanner technology bridges the gap between reality and virtual reality.

The Pandemic Shift

Accelerating the digital innovation in the beauty space, the Pandemic has taught global businesses the importance of connecting with customers in the virtual world. With retail shops closing their doors, customers were left with no choice but to go online. The sole responsibility of businesses now is to make the experience more engaging and easier. AI technology has come as a savior for many during this period.

Chanel has been the torchbearer but many other top brands have made a smooth AR transition during the pandemic:

Some of the top players that have made their AR transition very smoothly during the pandemic:

Ulta Beauty: The largest U.S beauty retailer and the premier destination for all the things the beauty space has to offer recently reported that the consumer engagement for its GlamLab reality tool has increased 5-fold during the pandemic and has recorded more than 19 million shade try-ons.

Este’e Lauder: One of the world’s leading cosmetic companies, launched the iMatch Virtual Shade Expert Tool in 2019 and has been rolling out different virtual platforms ever since. Virtual try-ons drove over twice the engagement, as well as higher conversion and retention rates, doubling the number of sessions from the previous quarter in its second-quarter earnings report of 2021.

M.A.C : M.A.C’s website uses YouCam’s augmented reality technology to create photorealistic simulations of more than 800 shades of their lip, eye, and foundation products. Accuracy plays an important role in winning the customer’s trust and to get the process right, M.A.C uses matching software and live artist adjustments.

From ‘nice to have’ to ‘must have’

The virtual try-on technology which was earlier a ‘nice to have’ product has now become an urgent ‘must have’ for companies globally. Virtual reality is currently the only way to give the most brilliant, immersive and engaging online experience to your consumers, thus explaining why it has become a ‘must have’ now.

The list of brands with the VR technology and apps is growing exponentially. With Redken’s Virtual Shade Selector, you can try on the brand’s 70 hair dye shades with a single click. Companies like Loreal Paris and Charlotte Tilbury with their VR technology let consumers use their phones to play with different shades and makeup styles even before purchase.

The growth rate and engagement of brands with VR technology indicate that the idea of trying products in real life might become a thing of the past.

Precision is the key to greater returns

While the feature of virtual try on is certainly boosting sales with a 94% conversion rate, simply getting the technology isn’t enough, getting it right is the key. For instance, ModiFace found a drop of 22% in conversion rates when the virtual products didn’t appear correctly on the face.

Chanel takes the leap here: The Lipscanner’s technology is designed to ensure accurate and valid virtual molding of the customer’s lip structure. Its speed and analysis are what sets this reputable technology apart.

The Future Looks Colourful For Virtual Technology!

Augmented Reality is exciting and complex, and it will take the right strategic partner to bring all your visions to life. We work tirelessly to bring all our client’s imaginations to life through AR to create an immersive, engaging, and rich user experience. From being a “nice to have” technology to a “ must have” now, augmented reality has become the industry standard. Top brands like Chanel have already made a mark with its AR features while so many others still follow.

With Tulfa, you can create the best augmented reality has to offer. Shoot us an email or reach out to us on social media. As one of e-commerce’s leading content providers, we make sure customers notice your products.

Check out, how we can lead your way to complete digitalization: https://tulfa.com/ar-vr-xr-solutions/