Read on to know how your advertising can be more effective.

The newest trend in marketing are these interactive 3D Immersive Advertising. Really, who would have thought that 3D technology would make its way into ads!

Advances in 3D modeling and augmented reality technology (AR) have allowed for the creation of interactive 3D adverts. Because of this, the social media and search engine marketing industry have had a significant impact. Thus, proving to be a very beneficial platform for businesses to advertise.

Introducing 3D Ad Platforms

These days, almost every product or service uses 3D-360-degree videos and images. With interactive elements, 3D adverts can give viewers a new experience with products. Something similar to how you view the world around you.

That’s by being in the center and rotating yourself in any direction to see the product.

Next Level Convenience

Users can zoom in and out, rotate, or decorate their 3D models. They can also enter virtual fitting rooms, thus allowing shoppers to find out more. That will increase their interest, build trust and encourage conversions. By using online tools, visualizing and creating the perfect ad on each platform becomes easy. Google is a pioneer when it comes to 3D ads, but Facebook, Instagram, and Snapchat are also in the game.

Users can zoom in and out, rotate, flip and even pattern or decorate their 3D models. They can also enter virtual fitting rooms, thus allowing shoppers to find out more. That will increase their interest, build trust and encourage conversions.

Easy to work with

Visualizing and creating the perfect ad on each platform becomes easy by using online tools. Google is a pioneer for 3D ads, but Facebook, Instagram, and Snapchat are also in the game.
Question is, which one is the best? Well, the answer is not so clear. Each one has its unique features and performance benchmarks. So for every specific goal, you need to pick a relevant tool.

Google Swirl

Create immersive and interactive banner ads for online users with Swirl. Most of the companies that use swirl to create and display their ads, are from the business and tech sectors.

Available to all display and video 360 customers, consumers can engage with the immersive advertising in radically new ways.

Augmented reality will reach new heights as connection speeds skyrocket and mobile devices become more powerful. Google searches will undoubtedly be a profitable strategy to immerse and engage people. They are currently only accessible on iOS and Android.

How major brands are taking advantage of Google Swirl

Adidas

When it comes to augmented reality campaigns, Adidas’ Latin American division has been a leader. The company used Google Swirl to promote its 2019 Ultra Boost model. Users could use their smartphones to see the sneakers in different colors, even if they were not on sale.

Adidas, a shoe manufacturing company, created a 3D viewer named Swirl. This allowed shoe buyers to get a closer look at the Ultra Boost designs. This has increased engagement rates, as well as conversions, by a factor of four. The average viewing time for the ad was 11 seconds and the ROAS for Colombia was 2.8. Ultra Boost performed better than the competitors, which helped Adidas’ revenue.

Nissan

Nissan has leveraged Swirl’s immersive display format to promote their products and their features. A Nissan Spain campaign for their lane assistance and intervention technology used Swirl’s 3D immersive advertising display. The company reported engagement rates 8 times higher and increased brand awareness and purchase intent.

Purina

Purina’s Swirl commercials let buyers to play fetch games with 3D puppies.

All of these examples demonstrate that Swirl has a lot of promise for showing product characteristics and providing depth.

Meta (Facebook and Instagram) – Spark AR

Meta has launched Spark AR Studio. It is designed to enable creatives to create immersive experiences on Facebook and Instagram. It is already a fully-functional AR development community. Users can use Spark Studio app to import 3D models, add textures, interactive features and sound effects.

Plane Tracker is a virtual reality app that lets users add virtual objects to real-world settings. For example, you can add a futuristic space ship to a city street, or a whale to your bedroom! Couple of years ago, background segmentation technology made it possible to add your face or body to virtual environments. Real-time analytics also makes it possible to assess the impact of marketing campaigns.

Making Spark AR work for you

Spark AR ads are the best way for businesses to reach users who could be interested in their products. These ads appear in Facebook and Instagram news feeds. Businesses can use these immersive advertising to provide customers with a better idea of how their products look and function. For instance, sunglasses brand Michael Kors, along with Sephora, used Spark AR. This was to create virtual fitting rooms and virtual makeup application experiences, respectively.

Purina has launched a new campaign on UK Facebook with the #uptomischief AR campaign. It uses the Facebook camera to overlay the brand mascot of Felix on people at work. Felix is promoting cat treats. The campaign results in an average engagement time of 20-30 seconds and improved ad recall, attribution, and affinity ratings.

Snapchat – Snap AR

Snapchat has proven itself to be the go-to platform for marketers looking to explore the possibilities of augmented reality. The app’s strong voice and community engagement makes for a great fit for 3D advertising and app-install campaigns.

The website has 530 million users, with 75% of them interacting with AR technology on a daily basis. Additionally, Snapchat users are 20% more likely to make mobile purchases than those on other platforms.

Snap AR, one of the most popular Augmented Reality (AR) immersive advertising platforms, has been on a roll with its ad offerings on Snapchat. First-time ad developers may be difficult as there are different tools for building various lenses/filters. Lens Studio is perfect for first-time ad developers, as it lets you generate sponsored AR lenses that users can apply to the real world.

How Snapchat Transformed Into A Marketing Goldmine

Snapchat continued to innovate and expand its services, while other social media apps are stuck in their ways. Both their AR Spectacles and AR camera application have turned Snapchat into a goldmine of potential for new marketing strategies.

As with Google Swirl and Spark AR, users can upload libraries of 3D models into Lens Studio. They can add model behavior, apply audio-visual effects, and toggle user interactivity as required.

Perrier’s new Perrier & Juice blend campaign is a great example of how companies can market their products in creative ways. By using AR technologies, Perrier was able to turn the surroundings into a very engaging ad that caught the attention of its customers. Another example of AR technology used effectively was Jaguar’s recent campaign done in Spain. Using the Snapchat’s app, fans were able to add a 3D model of the car to the street around them. It even allowed them to rotate it and view it from different angles.

Snapchat Campaign

Snapchat created a campaign for fashion brands. This helped them achieve a 4.7% lens engagement rate and a 2.5% click-through rate. It generated 200,000 site visits. Fashion brands have also been busy exploring AR lenses. For instance, Gucci created a popular virtual shoe fitting lens connected directly to the brand’s eCommerce website.
What’s more, Retailer Champs Sports did the same, targeting Nike fans during the 2020 “Refresh Your Game” campaign. Users can zoom in and out, rotate, or decorate their 3D models. They can also enter virtual fitting rooms, thus allowing shoppers to find out more. That will increase their interest, build trust and encourage conversions.

Champs Sports did the same by targeting Nike fans during the 2020 “Refresh Your Game” campaign. Both brands saw huge engagement and conversion boosts. Champs Sports found that 10% of Snapchat users engaged with their ad campaign. This is proof that people respond really well to engaging ads.

Immersive 3D Creations crafted by Tulfa

Augmented reality provides sellers the ability to create immersive shopping experiences. Customers can use their phone cameras to scan a QR code. This boosts the potential viewers’ engagement with your and. They may quickly engage with your business, become loyal consumers, and even give product reviews.

The opportunity to stay connected to any relevant product information triggers your audience’s attention. Products can be interacted with digitally utilizing the power of Augmented Reality. Audiences can also buy the product immediately if they like it or share it with their friends on social media. In addition, the audience will be able to get to know your product much better than they would otherwise.

Tulfa’s expertise in digital marketing

Tulfa empowers business owners to stand out in the cluttered marketplace. Their expertise is in creating world-class content, marketing, SEO, strategic planning, and more. Tulfa produces immersive advertising that attracts audiences, tells compelling stories, drives traffic, and helps businesses rank higher in search engines. They help business owners to create a positive impact in the marketplace and generate more sales. Also to their amazement, the total digital marketing cost is lesser than traditional marketing. Now, no more hiring studio space, equipment, and photographers to produce standard product images. The best marketers are catching on to this wave. Try not to let your business drift away!

To create impactful eCommerce marketing solutions, contact Tulfa today.