Four Valuable Lessons Tulfa Learned in 2020

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This year was difficult for every business, and Tulfa is no exception. Since March, our company has faced many challenges and has survived, even thrived. From our tribulations have come valuable lessons that have only strengthened us. In this blog, we want to reflect on and share some important things that we learned from the unforgettable year of 2020.

How to Remain Together, Even When We’re Apart

This year, we learned that there are ways to keep your business alive, even without direct interaction between employees and clients. The most challenging aspect of working from home is proper communication. While phone calls are easily made to communicate daily, it can be difficult to understand and address work-related issues without in-person interaction. Luckily, tools like Microsoft Teams, Zoom and ClickUp greatly assist us with communication, productivity and accountability.

For every employee who is currently working from home, we deployed workflow setups, including computers, necessary equipment and inverters/UPS to prevent data loss from power or internet interruption. Employees are prepared with communication and escalation protocols, work-from-home guidelines and troubleshooting procedures. They maintain a direct line of communication with any Tulfa employee and are briefed daily by key decision makers. In some ways, we are more connected than we ever were before the pandemic.

Tulfa Inc working from home 2020
How to Succeed by Empowering Our Employees

Many of Tulfa’s India employees live far away from our office in Hyderabad, so they currently stay in nearby hotels and hostels to shorten their commutes to work. When India ordered these living establishments to close to prevent the spread of disease, many of our dedicated employees were left without places to stay.

For our employees who could not work from home, we converted one of our large office spaces into a work shelter stocked with everything our valuable workers needed to live. Dubbed our “tiger team,” these employees selflessly volunteered to live in this shelter to ensure critical content was edited and deliveries were met. To put it simply, Tulfa would not have gotten through 2020 without them.

Empowering Our Employees
How to Create Engaging, Online Experiences

With many people foregoing in-store shopping out of safety, the pandemic has opened the floodgates for an online shopping boon that was previously only predicted five to ten years from now. While potential for online sellers to succeed is at an all-time high, so is their competition. Making their product listings and websites stand out to attract customers is a necessity, or they must otherwise risk being buried by those who can.

The key here is quality content. If a customer sees top-of-the-line product photos, videos and descriptions, they are much more inclined to buy. However, this is easier said than done. As more people shop online, that number will only continue to increase unless businesses embrace quality, enhanced content.

One of the biggest assets sellers use to make their products stand out is 3D product modeling. With just basic product specifications, content agencies use today’s CGI technology to create fully interactive, 3D models that give customers the ability to view products from any angle, at their own pace.

These models are compatible with augmented reality software that gives sellers the tools to create virtual worlds tailored to specific products. This allows customers to “try” products in multiple environments, even their own home, boosting their confidence to purchase. Once embraced, 3D models will likely replace traditional product photography entirely.

In this rapidly changing world, the ecommerce industry’s most successful businesses are already embracing this technology to stay ahead of the curve. Consumers want it, they just don’t know it yet.

Online Experiences
How to Take Care of Ourselves

Like the rest of the world, the pandemic brought many changes that affected our daily lives and well-being. We are very fortunate to have maintained our workforce without any employees losing their jobs, but many of us suffered blows to health, both mentally and physically. The pandemic may be caused by a fatal virus, but isolation made things even more difficult. With states going in and out of lockdown, many people have been unable to travel and see their families and friends for several months. The holiday season has only made this void more apparent. Although quarantine is worth it to keep our loved ones safe, it doesn’t make it any easier.

What does make things easier is finding new ways to occupy our time and interact with others. As terrible as the pandemic is, at least it happened in 2020, when much of the world is well-equipped with technology to communicate remotely. During these last few months, our Tulfa family got together over several virtual events, including happy hours, yoga classes, birthday parties and a Thanksgiving celebration. These are small but meaningful moments that our team shared to make up for lost time. Every event made this isolating year a little bit easier and hopefully a little bit more fun.

Get in touch with us!

How to Take Care of Ourselves

Let’s work together to build something great.

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Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 

Responsibilities

  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 

Benefits

  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?