How Luxury Retailers are using Augmented Reality

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2021 is definitely the year where luxury brands have taken their stores to their customers over their customers coming to them. With augmented reality, luxury brands from Chanel to Dior have curated immersive customer experiences that will make any customer remember them!

Presently with COVID19, AR-integrated luxury shopping is more essential than innovative. And therefore, the real question is about the place of augmented reality in luxury retail in a post-COVID19 world.

How Does Augmented Reality Shopping Work?

Augmented Reality shopping is the use of digital technology to improve and augment shopping experiences in a way that seems genuine, engaging, and emotive.

As Geoffrey Perez, the Head of Luxury at Snapchat puts it – “Luxury brands build and extend a legacy. To do this, they need to be where their audience is, and if they don’t speak to them right away, they run the risk of losing them permanently. Considering that visual communication is at the heart of ‘Snapchat’s Generation,’ they need to talk to them now.”

How Top Brands Embed AR Into Customer Experiences?

With an 87% rise in social media usage with both a high number of people using it and more time being spent on it, brands can get boost visibility only and only by connecting with customers through a virtual setting.

Furthermore, as Greenlight Insights and Forbes note – “…augmented reality devices and the content will hit a massive $36.4 billion in 2023…That’s 11 times higher than the estimated $3.4 billion in revenue in 2019.”

This makes it more important than ever to understand the most popular AR-based strategies being used and which luxury brands are using them to disrupt the industry.

Augmented Reality Filters

Research has shown that luxury brands that make use of AR can keep their customers engages for an average of 75 seconds, as compared to the regular engagement time of 2.5 seconds.

Dior

Tapping into this statistic, Dior launched a series of Snapchat and Facebook filters that allowed users to try on over-the-shoulder accessories including hats, sunglasses, and more.

Ray-ban

Ray-ban launched an AR filter that allowed users to try on Ray-ban sunglasses as well as interact with them in a fun and quirky way. Launched around Christmas, the filter placed reindeer horns on people’s heads and let them add funky sound effects and take videos with the same.

Prada

Prada took a different direction by creating an AR filter that is not related to its product range per se, but allowed users to play a personality game and understand their personality traits with the alphabets – ‘P’, ‘R’, ‘A’, ‘D’, ‘A’.

Augmented Reality Mirrors

Augmented reality mirrors are a notch-up version of AR-integrated shopping because they can let users try on outfits, find their best fit, and analyze the outfit from multiple angles.

Also known as magic mirrors, here are some of the top brands that are making use of magic mirrors to help customers discover their personal style:

L’Oreal

In partnership with ModiFace, L’Oreal released an application called “Style My Hair” that helps customers try on different hair colors on live video. With an AR-based mirror, the application can apply the color to one’s hair strand by strand and provide a wholistic look.

Sephora

A global beauty favorite – Sephora, did not stay behind in the AR game. With a virtual artist application, Sephora created an AR mirror to allow users to try on their products all from lipsticks to eyeshadows and even false lashes!

Augmented Reality Trial Rooms

Another common use case for immersive AR experiences within the luxury fashion industry includes virtual try-on. Brands who have successfully integrated this include:

Baume

The famous Swiss luxury watch brand – Baume partnered with Hapticmedia to provide customers with 3D product presentations for their watches. This option allows users to customize and curate unique watch designs as well as virtually try watches on their wrists.

The Head of Baume, Marie Chassot says – The results of these technological innovations are spectacular: 3D rendering that is virtually identical to the physical watch; perfect fluidity for increased configurator user-friendliness, and an augmented reality wristband that enables customers to try on their watch without physically handling it.

Michael Kors

By way of AR advertisements on Facebook, Michael Kors allows its users to try on their sunglasses on their own faces. This is a terrific example of how AR-based try-on work because customers can try glasses on their faces and then make purchases directly from Facebook.

Augmented Reality Fashion Shows

Fashion shows and runways have always been resource-heavy and financially consuming. And with the pandemic setting, the runaway experience has completed become non-democratic owing to social distancing norms and accessibility.

But with AR stepping in, fashion shows can now be hosted with virtual models. And it doesn’t stop there, because these virtual fashion shows and runaways can be experienced by viewers in the comfort of their own living rooms.

Recently, Adwoa Aboah, a British fashion model participated in the AR catwalk at the London Fashion Week as part of experimenting with the idea of AR fashion shows.

If your brand has not already integrated AR shopping experience for its customers, shoot us an email or reach out to us for more information and a free consultation.

Let’s work together to build something great.

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Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 

Responsibilities

  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 

Benefits

  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?