Lead the Advertising Revolution with Extended Reality

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As technology progresses, the line between the physical and digital worlds continues to blur. What was once only imagined in science fiction stories of the past is now becoming reality with extended reality (XR) applications.

augmented reality Nike

Many sellers have already caught on to the advertising potential for XR, integrating it into existing product listings and websites. Considering the rapid adoption of online shopping due to the current pandemic, it’s safe to say extended reality is changing the ecommerce industry for good.

In this blog, we aim to explore why.

Nike

XR Opens Doors to New Digital Experiences

XR benefits buyers, sellers and the ecommerce industry as a whole. As marketplaces like Amazon, Walmart, Target and Houzz replace traditional, static product images with fully interactive, 3D models provided by companies like Tulfa, customers flock to experience convenience and innovation in action.

Sellers can use any CGI renderings to craft immersive, fully realized virtual experiences to take customers into their world like never before. XR enables them to “try” products in their own home before buying them. Products like clothes, shoes and furniture have always had high return rates due to sizing problems, but XR helps to alleviate that.

61% of consumers prefer stores that offer AR experiences, with 40% of them willing to pay more for products if they can experience them through AR.

Because XR benefits buyers and sellers, it automatically benefits the ecommerce industry. As obvious as this is, the importance of this innovative technology cannot be understated. Static images have been used to market products since the inception of modern advertising. Their interactivity, utility, cost, and, at this point, novelty give 3D models, and consequently XR, the potential to become the new standard for product imagery.

shopify XR stats
XR Opens Doors to New Digital Experiences

As previously stated, XR gives shoppers the ability to “try” products before buying them. While augmented reality began as a novel concept, technology has progressed to the point where it actually changes the way people shop.

Companies like Nike are integrating this technology into smartphone apps that are easily accessible for anyone who owns a smartphone. Specifically, Nike is trying to solve the wrong-shoe-size problem that many people struggle with when buying footwear. In a feat of real-life sci-fi, the company’s official app actually uses a user’s phone camera to scan their foot to determine its size, following up with a recommendation for what to purchase.

Outside of mobile devices, XR is also widely used in web-based VR platforms and VR video games. This software is compatible with VR headsets, allowing users to walk through a virtual store or attend a virtual fashion show. Rapper Travis Scott has even hosted a virtual concert in the popular video game Fortnite that drew over 12 million players.

Tulfa Inc NIKE-AR-Wanna-kicks
Numbers Don’t Lie

Businesses integrating augmented reality into their marketing is a risk that seems to be paying off—especially in the long run.

According to eMarketer, 83.1 million U.S. consumers are using augmented reality every month. If this number isn’t surprising, let us put it into a fraction—that’s one-fourth of the entire American population.

The data undeniably proves XR’s rapid adoption by both buyers and sellers. A recent Accenture study details consumer motivation for trying out immersive technologies when shopping online. These data points include:

52% – viewing products without visiting the store

42% – assessing product features and capabilities

42% – experiencing products before purchasing

39% – increasing confidence in purchasing decision

29% – changing, customizing or personalizing products

Tulfa Inc XR-rapid-adoption

Not enough data for you? Here’s some more:

72% of consumers purchased items they weren’t planning on buying due to AR (ThinkMobiles)

47% of consumers would pay more for a product they can customize in AR (Accenture)

71 percent of consumers would shop with a business more often if they used AR (ThreeKit)

It’s not just about conversions. XR saves companies valuable time and resources, increasing productivity and efficiency. Companies like VNTANA offer XR platforms and services that are more affordable faster to create and implement while maintaining high visual fidelity.

XR statistics
Don’t Wait to Innovate

Competition is a difficult but essential part of any industry. Businesses always need to improve to exceed both their competitors’ and customers’ expectations.

Don’t let your business get left behind. Partner with Tulfa to integrate extended reality into your digital shelf. Shoot us an email or reach out to us on social media. As one of ecommerce’s leading content agencies, we make sure customers notice your products. Check out our services for more information and a free sample of our work.

Let’s work together to build something great.

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Sr. Quality Analyst - Image Editing Process

When you join Tulfa, you set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers. Are you looking for outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world's leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. Come be a part of our incredible organization!

About the Role

The Senior Quality Control Technician is responsible for assuring images are delivered to our customers within the assigned specifications at or above the expected level of quality.  The Senior QC Tech also controls the file delivery, task delegation and workflow within the studio. 

Responsibilities

  • Quality verification of all images produced in the studio 
  • Work directly with photographers, the QC manager and the studio manager to provide feedback on the images that do not meet specifications 
  • Track photographer reshoots per studio manager’s requirements 
  • Export images from shoots using the proper naming conventions 
  • Create export templates 
  • Verify export accuracy according to customer requirements 
  • Manage the post production workflow 
  • Keep accurate records of what was sent and received 
  • Communicate with vendors regarding retouching instructions, using whatever methods are necessary (mark up images, detailed written instructions etc.) 
  • Verify all post production requirements were correctly completed 
  • Make sure deadlines are being adhered to and notify manager if delays are expected 
  • Keep accurate performance reports for post-production vendors 
  • Final delivery to clients 
  • Verify images for quality, proper naming conventions, and proper file configurations 
  • Reconcile image/data discrepancies 
  • Correctly uploading to the File Management System 
  • Interact with the appropriate department managers to resolve customer questions and problems as they arise 
  • Communicate with clients as necessary 
  • Assist in creating and working within the established workflows and processes to ensure customer satisfaction 
  • Delegating daily tasks to team members, ensuring they are completed in a timely manor 
  • Perform quality spot checks on work completed by QC Image Techs 
  • Use independent judgement to problem solve and make recommendations to improve efficiency 
  • Facilitate a team-oriented environment that is focused on client needs 
  • Ensure less than 1% error rate on file deliveries 

Qualifications and Skills

  • Professional leadership experience 
  • Advanced knowledge of digital imagery, file handling, and editing software, in order to manage real-time quality review and provide constructive feedback to the photographers, including but not limited to Adobe Photoshop, Bridge and Lightroom. 
  • Knowledge of Illustrator and InDesign is a plus 
  • Working knowledge of Image Magick or similar batch processing software is also a plus 
  • Advanced knowledge of image editing applications in order to coordinate the post-production process and execute virtual training sessions as needed 
  • Ability to find and reconcile discrepancies between large amounts of images and data 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 
  • Good understanding of photography principles such as lighting, composition, white balance, etc. 
  • Ability to balance many tasks at once and switch between tasks quickly 
  • Advanced computer literacy in Mac OS and Windows 
  • Proficient in Excel, including filtering and comparing data and performing data merges using the VLOOKUP tool 
  • Advanced knowledge of Photoshop, including the pen tool, curves, levels, and selective color correction 
  • Batch editing experience 
  • Experience with the GS1 specification and able to coach and train others in using it to evaluate image sets 

Benefits

  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust time off allowance and great “perks”. 
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. You’ll be managed by the best too. 
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities 
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. 

If you enjoy challenge, quality check process and are optimistic about your future, don’t miss this opportunity. 

By submitting your information and application, you confirm that you have read the above job descriptions and agree to the terms. 

Ready for your next exciting opportunity?